Since 2019, Fridays at Cozova have had no client meetings. The morning is for sketching, reading and side projects; the afternoon starts with a long lunch at the tasca on the corner.
Why it works
Most of our best ideas didn’t arrive on a Tuesday under pressure. They showed up on a Friday, when someone was playing with a typeface for no reason. Slow time is not wasted time — it is where taste is trained.
Friday sketch hour, every week
A monthly type specimen swap
One studio walk to a museum each quarter
Clients rarely notice, except that the work on Monday tends to be better.
Written by
Tomás Reis
Tomás looks after type, color and the studio’s ever-growing specimen library. He has opinions about kerning and very few about coffee.
